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All this leads to the need for market-specific packaging.This comes at a potentially very high expense, not to mention that if the mark is taken by only one country, the owner must either abandon that market, use a different name in that market, or move forward without a mark and risk having the mark owner take action against him/her. In order to secure intellectual property for “BRAND X”, one must do it for each country or region separately. Intellectual property – global protection is not possible so enter with caution.But you really must investigate each market guideline carefully. Marketing (Social Media) – how do you create a uniform message that complies globally? A brand’s story can get diluted very quickly when it must create different stories for fit each market’s specific set of rules.These are just a couple of examples of what you can or cannot say. Disparity of cosmetic marketing phrases are extremely varied, such as: you cannot say “free of” anything in EU, Canada doesn’t like the word “blemish”.Additionally, the Hot List (prohibited ingredients) between US, Canada and the EU shows a huge disparity, further complicating and limiting the creation of globally-accepted formulas. Ingredient categories that seem to trigger include AHAs, surfactants and preservatives. Depending on the how a formula is categorized and its function, allowable ingredient levels vary amongst different markets. Globally-accepted ingredients with various level of use restrictions and applications (rinse-off products vs leave-on for example).
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This still goes back and forth every so often. Some botanicals include their common names, others don’t. EU wants allergens listed, Canada doesn’t like “Water (Aqua)”, prefers “Water”.
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Msi burn recovery for gt72 2qd dominator series#
If your brand’s goals include entering more than one global market and are interested in doing it correctly, you are in for a series of challenges to overcome.